Logo beauty business
Brief / Starting Point:
The client needed a modern and elegant logo for her beauty services business. She's focused on lashes, brows and hair styling, so The logo should convey sophistication, femininity, and a sense of luxury while remaining versatile for various applications (website, social media, business cards).
Process Steps
1. Client interview
Discussed the client's vision, brand values, and desired aesthetic for the logo.
2. Research
Researching the beauty industry, current trends in logo design, and competitor branding.
3. Sketching and reviewing
Created initial logo concepts and presented them to the client for feedback and refinement.
4. Design development
Refined the selected logo concept, focusing on typography, color, and visual hierarchy to ensure it met the client's requirements.
5. Adapting to usecases
Created variations of the logo for different applications such as website headers, social media profiles, and print materials.