Logo macramé artist
Brief / Starting Point:
Design a logo for a macramee business called "Knüpfwunder". The logo should reflect the artisanal nature of the products,
while also conveying a modern and stylish aesthetic. It also should incorporate elements
that represent the craft of macramee, such as knots or woven patterns, while maintaining a clean and professional look.
Process Steps
1. Client interview
Discussed the client's vision, brand values, and desired aesthetic for the logo
2. Research
Researching the macramee industry, current trends in logo design, and competitor branding.
3. Sketching and reviewing
Created initial logo concepts and presented them to the client for feedback and refinement.
4. Design development
Refined the selected logo concept, focusing on typography, color, and visual hierarchy to ensure it met the client's requirements.
5. Adapting to usecases
Created variations of the logo for different applications such as website headers, social media profiles, and print materials.