Recruiting booklet
Brief / Starting Point:
The company i worked for required both a digital and print-ready booklet to present itself to prospective trainees.
Building on their previously established cartoon-inspired visual language, I adapted and refined the style for this publication.
I managed the project end-to-end, overseeing coordination from concept through final production. In addition to developing the layout, I also created and refined key design elements across selected spreads.
Copywriting and selected illustrations were commissioned externally and directed under my supervision.
Process Steps
1. Interview
At first i interviewed the client to understand their needs, target audience, and desired outcomes for the booklet.
2. Gathering content
Collected all necessary text, images, and other assets required for the booklet from the client and internal sources.
3. Concept development and sketching
Developed initial concepts and sketch layouts for the booklet, aligning with the client's brand identity and visual language.
4. Review and refinement
Reviewed initial concepts and sketches with the client for feedback and refinement.
5. Production and project coordination
Managed the production process, coordinating with external partners and ensuring all design elements were implemented correctly.
6. Final review
Conducted a final review of the completed booklet to ensure all elements met the client's expectations and quality standards.
7. Print coordination
Coordinated with print partners to ensure the booklet was produced to the highest quality standards and met all client requirements.